Diesel Kid Fashion Show – Florence, Italy
Hosted during Pitti Bimbo in Florence, this fashion show for Diesel’s Kids line was inspired by the 1975 cult film Rollerball. The concept was imagined overnight and brought to life with Daniele’s signature energy and precision to produce a futuristic, immersive experience.
Diesel-U-Music – Global
From 2002 to 2004, Diesel hosted a global competition celebrating emerging voices in club culture. Daniele was tasked with developing the concept and set design across cities like New York, Rome, Tokyo, and London. It was a moment where Daniele’s passions for music, nightlife, and spatial design collided, offering a rare opportunity for pure creative expression.
NORMAN CLUB
Norman Club and Discotheque – Perugia, Italy
This project is where it all began. At just 18, Daniele redesigned the underground club where he had DJ’d as a teenager, working with a shoestring budget and unlimited imagination. Black lights, strobe effects, and fluorescent paint transformed the space into a cultural landmark, remembered as a defining part of Italy’s nightlife for over a decade.
