House of Athlete – Miami
Founded by former NFL player Brandon Marshall and his wife Michi, House of Athlete approached Studio DADA to bring their gym retail concept to life. As the brand was rapidly growing and defining its identity, we partnered closely to shape a space that reflected their vision, with high-contrast materials, elegant finishes, and an immersive “club” atmosphere that sets the tone for performance.
Rimowa – Aspen
Following Rimowa’s acquisition by LVMH, the brand entered a transformative phase to redefine its retail experience from the ground up. Studio DADA joined at the inception, helping to establish key creative milestones. For the Aspen pop-up, we were tasked with concepting, designing, and delivering the entire store in under a month, resulting in a visually striking and agile space that captured Rimowa’s evolving brand in real time.
Diesel Flagship – New York
In 2009, Diesel opened its largest flagship in the world, at over 20,000 square feet across three levels on NYC’s prestigious Fifth Avenue. The scale and ambition of the project matched the brand’s global momentum, and Studio DADA founder Daniele Minestrini’s design strategy created a space that embodied Diesel at its creative peak.
152 Store – Perugia, Italy
In 2012, our founder Daniele partnered with a close friend to launch an experimental concept store. The space, which featured a minimalist structure of concrete and glass, was intentionally open and undefined, designed to flex between retail, exhibitions, events, and parties. This project remains one of the most personal, offering complete creative freedom and room for transformation.
Lacoste – Los Angeles
In 2017, Lacoste reopened its flagship on Rodeo Drive, one of the brand’s most prestigious addresses worldwide. This project stands as one of Daniele’s most iconic contributions during his time leading the Store Planning team, capturing Lacoste’s refined identity through an elevated retail experience.
Messika – New York
Messika’s New York presence marked a defining moment in the brand’s evolution. As the company shaped its identity for a new market, Studio DADA partnered with the team on every level, from strategic planning to design execution. The result was a space that reflected both Messika’s luxury DNA and its growth as an emerging brand.